Magazine research

My A2 media studies coursework required me and my group to make a music video with our ancillary talk of making a digipack for the band, along with a poster advertising the album. As a group we decided that the genre for our song is pop rock, through our genre decision we looked at other videos within this genre and took ideas from them and implemented them into our music video.  I did this, so that our video can branch out to a wider audience, as well as keeping the focus audience interested in the song and video.

 For one of the Ancillary tasks, I need to create a magazine advertisement for the Band's new poster.

Before I created my poster advertisement, I researched into suitable magazines for the advert to be displayed in.

I first need to understand my target audience in order to effectively appeal to them with the advert and its placement.

My target audience are:

·                Males and females aged 16-21

·                Interested in Pop rock music

·                Interested in Music Magazines

·                Living in the United Kingdom

 NME Magazine features many Rock and Pop bands, and would be an excellent fit for my advertisement. The demographic of NME's target audience is between 17-30. NME is a unisex magazine but it is male dominated, with 73% of readers being male. 80% of readers feel that music plays a big part in their lives. This would mean the reader's would be inclined to buy a digipack that they have seen advertised if it looks interesting. 

 Kerrang! is also a male dominated male dominated magazine, with 68.3% of their readers being male. Kerrang! readers are approximately 70% ABC1, meaning they have a high disposable income. Kerrang's most prominent age rage is 15-24.  This ties in to my target audience, and is one of the main factors for choosing to display my advertisement in their magazine.

Kerrang! also has an extremely high brand influence score - 73%
this means that adverts in Kerrang! will reach and influence a large amount of people.
Due to the demographics of these two magazines being quite wealthy with a large disposable income, I will be creating my poster to suite them. The poster should not look out of place in a glossy magazine.